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Finding and Keeping the Best Employees

October 10th, 2018
What do the most successful insurance agencies have in common? Is it great marketing or advertising campaigns? Could it be the most up-to-date computers and software? No, it is none of these things. All insurance agencies that enjoy great success have this one thing in common—they know how to find ...

Is Your Agency Taking Advantage of Social Media Marketing?

September 26th, 2018
Today’s modern insurance agency must have a social media strategy to survive. It is essential to connect with the top influencers within your industry and to reach new clients. However, there are also other benefits such as free advertising for your agency or you can choose to use a paid advertisi ...

The Benefits of Engaging with Municipal Government

September 12th, 2018
When was the last time you attended a municipal meeting? You may hesitate to add one more meeting to your evenings. However, you may be surprised at how engaging with the government decision makers can benefit you and your agency. Elected officials discuss, debate and decide growth patterns and o ...

Boost Your Commercial Business with Assure Alliance

August 22nd, 2018
Does your agency focus on home/auto/renters insurance but you’re thinking about developing a commercial book of business? Or perhaps your focus is life/health and financial services and you’re thinking about adding property/casualty products? It can be a wise move to expand into new lines of cov ...

Teenage Drivers, Accidents, and Insurance Claims

August 8th, 2018
Do you have a teenager who finally received his or her driver’s license? While you’re expressing your confidence in his skills, it’s also a good time to discuss with your teenager what to do in case of a car accident — whether it’s a fender bender or more serious. Remind your teenager t ...

Even in Today’s Tech-Savvy World, Independent Agents Have a Growing Role

July 25th, 2018
Did you hear that Nationwide Insurance has plans to transition to an independent agency distribution model over the next two years? Independent insurance agents continue to be a driving force in the sale of a wide variety of consumer and business insurance coverages. According to the Independent ...

Giving back to your community

July 11th, 2018
What is your insurance agency doing to give back to your local community? Sure, you provide vital insurance products to protect your clients, but giving back is more than that. It is about building your brand and value to your community — to current and potential clients. What are some ways you ca ...

Think big! We can help your agency increase its revenue and profits

June 27th, 2018
Are you thinking big? An Assure Alliance/SIAA affiliation can help your insurance agency increase both revenue and profits. SIAA —Strategic Independent Agents Alliance — is an international alliance dedicated to helping smaller independent property/casualty agencies grow. Assure Alliance is a ...

How Are Phones Answered at Your Insurance Agency?

June 13th, 2018
We all know how important it is to provide extraordinary customer service. But have you ever considered how vital it is that you and your agency employees answer the phone warmly and professionally? Here are some tips for improving your phone etiquette: Simply listen to how phones are being an ...

Have You Claimed Your Agency's Yelp Business Page?

May 23rd, 2018
Did you know that Yelp can be an important marketing tool for your insurance agency? Yelp is a social review platform that has 75 million unique desktop visitors, 70 million unique mobile visitors and 30 million unique mobile app users each month. Consumers are increasingly turning to Yelp not only ...

The Value of Exit Interviews

May 9th, 2018
Are you conducting exit interviews with your employees who have turned in their resignations? You should be. It is a great way to learn more about your agency, its strengths and weaknesses. What questions should you ask? How about these: Why did you look for another job? What concerns have you ha ...

Helping Your Agency Grow Income and Value

April 25th, 2018
At Assure Alliance, we’re dedicated to helping smaller smaller independent property/casualty agencies grow while increasing both their income and value. We do that by providing agencies in our network with a number of business opportunities that can help them grow bigger and more successful. La ...

Reversing Burnout and Reclaiming Joy

April 11th, 2018
Do you know the difference between stress and burnout? Many of us know what it’s like to feel stressed running a business such as an insurance agency. Burnout results over time from too much work and too much stress. With burnout, you start to feel like you really don’t care, dread going into wo ...

Apps That Can Help You Organize Your Work Life

March 28th, 2018
As a busy insurance professional, it can be challenging to juggle everything you need to do each day. A quality task management app can help you better manage your time and be more productive. Here are three great ones. Todoist. Todoist is probably the most well-known productivity app, designed t ...

The Value of Job Descriptions and Titles

March 14th, 2018
Do your insurance agency employees have job descriptions and titles? They should! It can help to clarify potential issues as your agency grows and you expand your staff. Let’s look at how to start this process. - What are your employees’ roles and what would be the responsibilities of any new ...

Using Social Media to Market Your Insurance Agency

February 28th, 2018
Are you using Facebook, Twitter and/or LinkedIn to market your insurance agency? Social media is an important marketing tool for insurance agencies. Did you know that Facebook has 1.71 billion monthly active users? Facebook has become the Yellow Pages of the 21st century. Many people use Facebook ...

Your Email Address is a Reflection of You and Your Insurance Agency

February 14th, 2018
As small a thing as it may seem, your email address matters. The wording and phrasing you use for your professional email is a direct reflection of you and your insurance agency. The goal is to have a professional email address that builds trust and respect. Your email address should include a va ...

A New Year's Resolution to Join Assure Alliance

January 24th, 2018
Looking to grow your insurance business? Thinking about switching from a captive agent to an independent? Want to better compete with larger insurance agencies? Trying to find a way to lower your costs? With an Assure Alliance/SIAA affiliation, we can help qualifying agencies realize these and other ...

Non-Profits Need Insurance Coverage Too

January 11th, 2018
Do you provide insurance products to nonprofits? They need insurance just as businesses do, and in some cases, they have distinct coverage needs. Let’s look at some ways they need coverage beyond general liability: - Do they accept online donations? If so, they could open themselves up to pote ...

Become Instantly Big!

December 28th, 2017
Your agency may be small, but with an Assure Alliance/SIAA affiliation, you can think big! Whether you’re an existing independent agent, captive agent, direct writer, financial services agent, employee benefits agent, a producer in an existing agency or are new to the insurance industry, we can he ...

Managing a Multi-Generational Workforce

December 13th, 2017
Imagine you walk into work and meet the newest employee. Could she be young enough to be your daughter or granddaughter? Could he be old enough to be your father or grandfather? How are you supposed to work together or even effectively manage someone who is from such a different generation? No ...

We're Here to Help Your Agency Succeed

November 22nd, 2017
At Assure Alliance, we have a variety of tools that can put you and your agency on the path to greater success. Our support is twofold: We can help you increase your sales and profits while also helping you cut costs. On the revenue side, we can help you increase agency revenue and value, access re ...

How To Better Use Your Email

November 8th, 2017
Is your email inbox stressing you out? It doesn’t have to be that way. Let’s look at some ways you can better use your email to lower your stress and be more productive within your insurance agency. If you happen to get email via your smartphone, remember that you don’t have to respond righ ...

Are You Overlooking These Ideas for Growing your Business?

October 25th, 2017
At Assure Alliance, we are dedicated to helping insurance agents grow their businesses. Learn more about some of the many ways we can help independent agents, captive agents, direct writers, financial services agents, employee benefits agents and producers. We also invite you to take a few minutes t ...

Team Building Activities for Your Agency

October 11th, 2017
Have you been wondering how to make your business team more cohesive? Or perhaps you’re hoping to turn that boring annual retreat or meeting into something a bit more exciting. Have you considered team building events? Here are a few ideas to help your team learn to depend on each other more: - ...

Insurance Agency Branding: It's Essential

September 27th, 2017
Branding is an essential task in growing a successful insurance agency. A brand is what sets an agency apart from the competition. It’s how customers and potential customers identify and connect with the agency and its employees. It’s what the agency stands for and what it strives to be. Here ...

How to Remember a Client's Name

September 13th, 2017
Quick: What is the name of the person who just walked out of your insurance agency? Will you remember to call them by that name when they walk in tomorrow or maybe next week? Remembering a person’s name can be tough. It also can be embarrassing when you can’t recall a name. Yet when you do ca ...

Assure Alliance: Your Partner in Success

August 23rd, 2017
What if you could double your agency’s income? Increase your agency’s value by at least 50 percent? At Assure Alliance, we’re here to help you succeed. As the exclusive Strategic Independent Agents Alliance (SIAA) territory covering North Georgia and South Carolina, we are committed to helping ...

We're Here to Help Your Agency Succeed

August 22nd, 2017
At Assure Alliance, we have a variety of tools that can put you and your agency on the path to greater success. Our support is twofold: We can help you increase your sales and profits while also helping you cut costs. On the revenue side, we can help you increase agency revenue and value, access ...

Fun Ways to Grow Your Agency This Summer

August 9th, 2017
Summer! Just the word has the power to make us happy. Did you know that summer is a perfect time to focus on growing your agency? Let’s look at some options and then you can find the one or two that work best for your agency and community. Giveaway. You could have clients and others in your com ...

Use Email to Market Your Insurance Agency? Follow These Rules

August 8th, 2017
E-mail can be an important tool for marketing your insurance business. But federal law requires that anyone sending out e-mail for commercial purposes to follow some specific rules or risk some costly penalties. The CAN-SPAM Act covers business to consumer and business to business e-mails that ad ...

Effective Tools to Grow Your Insurance Business

July 26th, 2017
With an Assure Alliance/SIAA affiliation, you can gain access to a variety of effective tools designed to help you grow your insurance business. Whether you’re an existing independent agent, captive agent, direct writer, financial services agent, employee benefits agent, a producer in an existing ...

You Can Help Your Clients Prepare for Natural Disasters

July 12th, 2017
Are your clients prepared for the natural disasters common in your area? Natural disasters can occur with or without notice, but the best time to prepare is before one happens. Consider sharing preparation insight with your clients, whether through your newsletter, social media posts or even special ...

How Millenials Can Help Your Agency Succeed

June 28th, 2017
It’s a fact: The insurance industry is facing a looming worker shortage. Many agencies today are staffed by 40, 50 and 60-year-old insurance agents who will retire in the coming decades. Yet many agencies are reluctant to hire Millennials. Studies show that much of that is due to persistent stereo ...

Let Us Help You Grow Your Insurance Business

May 24th, 2017
Are you an insurance agent who is doing everything you can to grow your business? Even if you’re doing everything right, attracting new clients and standing out from the crowd can be tough. With all of the noise out there, even the best, most experienced agents can end up struggling to get a ...

Workers’ Compensation Officer Forms

May 3rd, 2017
Hello Everyone! I would like to provide an overview on workers’ compensation in the states of Georgia and South Carolina in reference to the officer forms. These forms are needed whether the officers are included or excluded. During several occasions, the officer exclusion form is not obtai ...

Excess & Surplus Lines: Navigating the World of Grey

February 21st, 2017
There is this mysterious segment of insurance that we all know exists, but are hesitant to really understand how to utilize. We have questions like “what exactly is it”, “how is it different from my standard markets”, “how do I access it”, “am I using the right access point”, “who ...

What Carriers Would I Have Access to as a Member of Assure Alliance?

November 16th, 2016
Assure Alliance, a top member of SIAA, has given 170 members to date, the advantage of competing with large agencies, while continuing to grow their agency. As a Strategic Master Agency, Assure Alliance maintains an exclusive SIAA territory covering both the states of Georgia and South Carolina. Ass ...

Attracting and Retaining Millenials

October 18th, 2016
The business world is obsessed with Millennials right now – and for good reason: In less than 10 years, they’ll make up 75% of the workforce. In the insurance industry almost half of today’s professionals are over age 45, with 25% of the industry expected to retire by 2018. According to some e ...

Small-Commercial Business - Lather, Rinse and Repeat

September 19th, 2016
Small-commercial business presents a great opportunity for an independent agent to grow his or her agency. With $81 billion in premium and 31 million small businesses in the United States, one can’t commute to the office without passing any number of small businesses along the way. Yet, too man ...

Growing Pains

June 30th, 2016
We all go through growing pains at some point and have to ask ourselves some important questions.  When is the right time to hire a new employee?  What position do I need to hire first?  Who’s the right person for the job?  What responsibilities do I give them?  How much do I pay them? Fir ...

Frequently Asked Questions when Researching Alliances

June 7th, 2016
Why join a group? As a small to medium size independent agency, there a number of challenges that we face in today’s marketplace. The real question is what do small independent agencies need to know and do to survive, compete and succeed for the future in a changing industry where the small age ...