September 26th, 2018
Today’s modern insurance agency must have a social media strategy to survive. It is essential to connect with the top influencers within your industry and to reach new clients. However, there are also other benefits such as free advertising for your agency or you can choose to use a paid advertising campaign to promote your products and services as well as improve customer satisfaction by analyzing customer feedback. It is a great way to give a voice to your customers.
Facebook is one of the top social networking opportunities. Whether or not you have a personal Facebook account, your agency should have a Facebook page or a presence with other prominent social networking sites. LinkedIn is another avenue where you’ll want to have a presence. By building your core group of connections on LinkedIn, you’ll be growing your agency in the process. Your LinkedIn connections will become advocates for your brand and help promote your message. Of course, you shouldn’t forget Twitter. A short concise message to your Twitter followers is an effective means of spreading your agency’s mission to your target audience.
By analyzing the feedback left on your pages, you can gather helpful suggestions or criticism of your services and products, often for free. Through analyzing customer feedback, you can retrieve golden nuggets of useful information. Many other competing agencies are already on board with social media and some of the larger insurance agencies may even have staff dedicated to analyzing and understanding what is being said about their products and services through social networking.
Social networking is also a great way to retain your best customers. They will enjoy the interaction with your agency and come back often to hear about agency events and promotions. Everyone knows it costs less to retain an old customer than to go out and find new ones. Social networking will open the door to a completely new world of possibilities. Your message will reach people you never thought possible as your links and information are shared and shared again on Facebook, Twitter, LinkedIn and other social networking sites.
Assure Alliance is the exclusive Strategic Independent Agents Alliance territory covering N. Georgia and South Carolina. We are always looking for ways to help your insurance agency grow!