3 Agency Growth Strategies for the New Year

December 27th, 2018

The New Year is almost upon us, and it’s time to think about the upcoming year. Have you thought about ways your agency can grow in the next year? What sort of goals do you have for agency growth? Here are a few strategies that may help your agency achieve its growth goals.

# 1 Sales training

Do you think your producers and sales staff have the process perfected? Even so, there is always room for improvement. Why not consider attending a sales training seminar or even having a trainer come to you? There are one-on-one training events or even webinars to attend if your staff doesn’t have the time to attend in a class setting. Just because your sales process seems to work doesn’t mean it can’t work better!

#2 Marketing strategy

New avenues in marketing are emerging every day. Your agency needs to stay on top to remain a relevant name to your customer base. A relevant marketing strategy incorporates social media with content marketing and also manages online reputation. You need ways to reach new prospects and turn those prospects into clients. Don’t forget about mobile marketing. Mobile devices are the communication method of choice for many younger adults.

#3 Update technologies

Outdated technology will make it hard to efficiently offer insurance products and services to your clients, regardless of the dedication and expertise of your agency staff personnel. Good investments to help improve your customer service are updated computer systems, agency management software, insurance rating software as well as an up-to-date and easy-to-navigate website.

Assure Alliance wishes your agency and staff a very happy upcoming New Year! If you would like to learn more about ways to grow your agency’s products and services or the benefits of going from a captive agency to an independent agency, contact us and we can help you explore your options.