January 23rd, 2019
Is networking alive and well at your agency? Without the proper industry partnerships and connections, it will be hard for your agency to reach its full potential. Here are five networking ideas to get your agency on the right path for growth.
1.) Take advantage of social media. All agencies, regardless of size, should have a social media presence. It is the preferred method of communication for a majority of your customer base. You can engage your customers by sharing helpful industry information, volunteer work you are involved in, and community events.
2.) Create/maintain your agency website. Your website is a reflection of your agency. It is the first impression potential customers get when searching for you online. Your website should have a clean and fresh look as well as being easy to navigate. Provide relevant contact information, industry resources, helpful tips, news, etc. If you have a blog page on your website, it is an opportunity for you to establish yourself as an industry expert.
3.) Attend tradeshows and industry events. Tradeshows, association meetings, and industry events are essential networking tools for an agency. In meeting with other industry experts, you can gain helpful insights and learning opportunities. Networking with other insurance professionals through tradeshow events will help you stay on top of what is going in within your industry.
4.) Be an active participant in community events. If your agency can become a sponsor to charitable and other community events, your name will gain recognition to customers when the need arises for insurance. Volunteerism is also a great way to reach out to others and give back to your community.
5.) Join the right industry associations. There are many industry associations out there that will be soliciting your membership. It is up to you to find the ones with the right opportunities to help your agency reach its full growth potential.
We hope you will consider a membership with Assure Alliance. We offer a wealth of opportunities to help your agency grow. Stop by our website to learn more about all the benefits we offer! http://assurealliance.com/