Strategic Independent Agents Alliance (SIAA) is an international alliance dedicated to helping smaller independent property/casualty agencies grow while increasing their income and value.
As a Strategic Master Agency, Assure Alliance maintains an exclusive SIAA territory covering Georgia and South Carolina.
We represent a carefully selected group of competitive national and regional insurance companies allowing you to place coverage with the company offering the best protection and most competitive rates.
With an Assure Alliance/SIAA affiliation, qualifying agencies will benefit from a wealth of opportunities.
Don't take our word for it--video testimonials from our Members.
Thank you for visiting our website. We encourage you to contact us with any questions you may have.
Strategic Independent Agents Alliance (SIAA) is an international alliance dedicated to helping smaller independent property/casualty agencies grow while increasing their income and value. Additionally, SIAA provides a proven solution for direct writers, captive agents and producers to establish independent agencies from scratch. SIAA also provides a means for life/health agencies and financial service agencies to account round residual property/casualty products to their existing agency clients thereby increasing profitabilty. Assure Alliance is the exclusive SIAA territory covering N. Georgia and South Carolina.
We represent a carefully selected group of competitive national and regional insurance companies allowing you to place coverage with the company offering the best protection and most competitive rates. Our impressive lineup of regional carriers is just one important factor that differentiates us from our "perceived" competition.
Ben Taylor, CEO of Assure Alliance and
AssureSouth, is a Southeast insurance
entrepreneur who brings both experience and
deep industry knowledge to the retail insurance
landscape. Taylor, who acquired his first insurance
agency in 1989, has overseen the growth of
Assure Alliance into a leading provider for
insurance products, industry services, and “best in
class” management and marketing programs.
The thriving company was recently named one of
the “Top 100” privately owned insurance
companies in the United States.
Taylor, a Spartanburg, SC native, holds a BS in
Economics from Wofford College and is a former
Naval Officer. He is an active community member
with memberships in the Sertoma Club, Trinity
United Methodist Church and Vistage, an
executive leadership organization.
Christine graduated from Appalachian State
University in 1996 and began her insurance
career underwriting P&C for Selective Insurance
Company, and then The Hartford Insurance
Group, both in Charlotte, NC. While at The
Hartford, Christine became a technical resource
and trained office and agency staff across North
and South Carolina and the Midwest on the
company’s Internet and various electronic
capabilities to improve their ease of doing
business. The underwriting and training
experiences eventually positioned Christine to
assume the role as Sales Rep for The Hartford in
Eastern South Carolina, where she successfully
achieved her company’s goals and objectives.
Christine works in conjunction with AAI’s COO
and CEO on projects and initiatives, serves as a
carrier liaison, and coordinates the annual
business meeting for the membership, sponsors
In her down time, she enjoys saltwater fishing
and entertaining family and friends.
Holly Herron was born in Milan, Italy but grew up in
the small town of Clarksville, Arkansas after moving
there as a kid. Holly attended the University of
Arkansas where she received her Bachelor of Science
Degree in Business Administration with a
concentration in Accounting in 1997 and later went
back for and completed her MBA in 2007. She moved
to Greenville, South Carolina in 1998. Holly spent 11
years in Manufacturing in progressive financial
leadership positions. In 2009, she accepted the CFO
position at a regional insurance agency, Rosenfeld
Einstein, for 5 years before snagging the opportunity
to work for Assure Alliance in October 2014. Holly
manages all partner carrier relationships, recruiting,
operations and works with members to optimize their
revenue potential within the Alliance. Holly enjoys
traveling, reading and family time on Lake Keowee
with her husband of 21 years, Ryan, son Seth and
Westie Winston - 12 and 7 years old.
Jeff Swanson was born in Pennsylvania, but has
lived in a total of six states including Georgia
twice and now resides back in the Palmetto State.
He graduated from Presbyterian College in 1985
as a business major with a psychology minor. His
first job was with Travelers as a commercial lines
underwriter working in Columbia, SC. He left
Travelers when the office closed after hurricane
Hugo in 1989. Following Travelers, he went to
work for Companion Property & Casualty
Insurance Company in Columbia as an
underwriter, and also worked in product
development and ultimately marketing. In 2000
Jeff stumbled across SIAA and has never looked
back! Jeff works with emerging and existing
agencies demonstrating the benefits of
membership in Assure Alliance. Jeff’s hobbies
include golf, running, watching sports and
listening to music. Jeff has two wonderful children
- Erica, 24 and Collin, 21.
Heather Gaston is a born and raised native of GA where she spent most of her childhood with her grandparents. She has a son that she home-schooled who is now a local practicing veterinarian. Her grandparents were instrumental in helping her as a single mom so she now has an active role in being caretaker in their golden years. Her insurance career began in 2001 with life and health then continued to grow from there. Heather’s experience has encompassed all sides of the retail agency from captive working for her husband in his State Farm agency, to being a producer for an independent agency, to starting her own captive agency with Nationwide Insurance. She moved on from there and joined Assure Alliance as a member in 2014. She is now exciting to start this new chapter and bringing her experience to our team as RVP. In her downtime, you will find Heather on the tennis courts or spending time with her family.
Chelsea joined the Assure Alliance team as
Member Development Manager in April 2015,
responsible for working with members to
maximize their opportunities with partner
carriers and facilitating training and
development offerings within Assure Alliance
and SIAA. She has almost 10 years in the
industry with experience on both the retail and
wholesale side of the business. As a South
Carolina native, she is excited to be back in her
hometown after three years in Charlotte, North
Carolina. Graduating from Clemson University
in under four years with a degree in business
management and a minor in travel and tourism,
she has a determination to accomplish goals
and can be a bit of a workaholic, but when it is
time to relax she enjoys traveling with her
husband Roger, to various destinations across
the United States and in the Caribbean and
hanging out with their furry baby, Beaufort.
Brittney Bass is one of the newest additions to
the Assure Alliance team. She began working for
AssureSouth as a Personal Lines Account
Manager in May 2015 and recently began her
position with Assure Alliance.
Brittney is originally from Gaffney, South
Carolina. She met and married her husband,
Jason while he was in the United States Marine
Corps and he was deployed to Iraq only one
week after they wed. During that time, Brittney
decided that she wished to pursue a career in the
insurance industry and has been a licensed agent
for over 3 years. Brittney assists members in
selecting the right carrier for their risk, facilitates
training and use of EzLynx rating engine, and
monitors placement activity for direct
appointment approval. Brittney and Jason were
recently granted the adoption of their 4 year old
son. She enjoys family time, attending church,
friends, and spoiling her French bulldogs, Moose
Betty Ramsey is originally from Northeast Iowa
where she grew up on a dairy farm. After
graduating high school she attended business
school and then worked in a small insurance
agency for 4 years. She moved to South Carolina
in 1982 and began working for AssureSouth
(formerly McNeill-Patterson) in 1982. Betty
assists members in selecting the best carriers to
place the business being submitted directly in
their agency or through Access Plus and
manages the placement activity with each carrier
to promptly convert members to direct
appointments. Betty enjoys spending time with
family- especially her husband of 27 years and
their daughter Allyson, a recent Clemson
graduate. She also enjoys sailing Lake Hartwell,
walking, biking, watching football and spending
time with her dog, Ruby.
Dana Apple grew up in Reidsville, NC where she
worked on her family’s tobacco farm and spent
her childhood in the garden, picking strawberries,
cleaning out cow stalls, getting up hay, and
playing basketball with her two older brothers.
While attending the University of North Carolina at
Greensboro to obtain a Bachelor’s Degree in
Business Management, she played on the
basketball team for the Division I school. She also
graduated with a Concentration in Human
Resources and a Minor in Clothing & Textiles.
Dana joined Assure Alliance in February of 2015.
Her role encompasses Netweb reporting, code
maintenance, documentation, and reporting
compliance for all 140+ members. Dana has two
children- a son named Dylan and a daughter
named Darla. They stay very busy with sports
activities, Boy Scouts and social events. In her
spare time you can find her mowing her three
acres of grass, hanging out with friends and
family or playing softball.
Amber is a born and raised native of
Spartanburg where she attended Spartanburg
Community College for Business
Administration. Amber was employed with
AssureSouth for 2 years beginning in late 2013
as the receptionist. She then got licensed as a P
& C Producer and was promoted to Office
Manager. Amber joined the Assure Alliance
team in early 2016. Amber project manages all
member events and communication, PR laision,
as well as prospecting marketing campaigns. In
addition, you might reach Amber when using
Access Plus PL on days Brittney is out of the
office. Amber’s interests include reading,
crafting, and spending time with her husband,
Evan and handsome baby boy, Raylan!