Our Model

The SIAA Model

Strategic Independent Agents Alliance (SIAA) is an international alliance dedicated to helping smaller independent property/casualty agencies grow while increasing their income and value. Additionally, SIAA provides a proven solution for direct writers, captive agents and producers to establish independent agencies from scratch. SIAA also provides a means for life/health agencies and financial service agencies to account round residual property/casualty products to their existing agency clients thereby increasing profitability. Assure Alliance is the exclusive SIAA territory covering N. Georgia and South Carolina.

Our Members

Our Company Partners

We represent a carefully selected group of competitive national and regional insurance companies allowing you to place coverage with the company offering the best protection and most competitive rates. Our impressive lineup of regional carriers is just one important factor that differentiates us from our "perceived" competition.

Meet The Team

Ben Taylor



Ben Taylor, Founder of Assure Alliance and AssureSouth, is a Southeast insurance entrepreneur who brings both experience and deep industry knowledge to the retail insurance landscape. Taylor, who acquired his first insurance agency in 1989, has overseen the growth of Assure Alliance into a leading provider for insurance products, industry services, and “best in class” management and marketing programs. The thriving company was recently named one of the “Top 100” privately owned insurance companies in the United States.

Taylor, a Spartanburg, SC native, holds a BS in Economics from Wofford College and is a former Naval Officer. He is an active community member with memberships in the Sertoma Club, Trinity United Methodist Church and Vistage, an executive leadership organization.



Holly Herron was born in Milan, Italy but grew up in the small town of Clarksville, Arkansas after moving there as a kid. Holly attended the University of Arkansas where she received her Bachelor of Science Degree in Business Administration with a concentration in Accounting in 1997 and later went back for and completed her MBA in 2007. She moved to Greenville, South Carolina in 1998. Holly spent 11 years in Manufacturing in progressive financial leadership positions. In 2009, she accepted the CFO position at a regional insurance agency, Rosenfeld Einstein, for 5 years before snagging the opportunity to work for Assure Alliance in October 2014. Holly manages all partner carrier relationships, recruiting, operations and works with members to optimize their revenue potential within the Alliance. Holly enjoys traveling, reading and family time on Lake Keowee with her husband of 21 years, Ryan, son Seth and Westie Winston - 12 and 7 years old.



Christine graduated from Appalachian State University in 1996 and began her insurance career underwriting P&C for Selective Insurance Company, and then The Hartford Insurance Group, both in Charlotte, NC. While at The Hartford, Christine became a technical resource and trained office and agency staff across North and South Carolina and the Midwest on the company’s Internet and various electronic capabilities to improve their ease of doing business. The underwriting and training experiences eventually positioned Christine to assume the role as Sales Rep for The Hartford in Eastern South Carolina, where she successfully achieved her company’s goals and objectives. Christine works in conjunction with AAI’s CEO on projects and initiatives, serves as a carrier liaison, and coordinates the annual business meeting for the membership, sponsors and staff. In her down time, she enjoys saltwater fishing and entertaining family and friends.



Heather Gaston is a born and raised native of GA where she spent most of her childhood with her grandparents. She has a son that she home-schooled who is now a local practicing veterinarian. Her grandparents were instrumental in helping her as a single mom so she now has an active role in being caretaker in their golden years. Her insurance career began in 2001 with life and health then continued to grow from there. Heather’s experience has encompassed all sides of the retail agency from captive working for her husband in his State Farm agency, to being a producer for an independent agency, to starting her own captive agency with Nationwide Insurance. She moved on from there and joined Assure Alliance as a member in 2014. She is now excited to start this new chapter and bringing her experience to our team as RVP. In her downtime, you will find Heather on the tennis courts or spending time with her family.



Tim Henderson is a native of Clemson, South Carolina. He graduated from Clemson University with a bachelor’s degree in Management with an emphasis in Executive Leadership and Entrepreneurship in 2006. After graduating he moved to Michigan to begin his insurance career. His career in commercial insurance started in 2012 when he became the first agent to specialize in commercial insurance for an independent insurance agency in Warren, MI. He helped grow the agency with a new focus in commercial lines to become one of Michigan's largest independent insurance agencies. It was acquired by a large broker in 2018. After spending a year in the corporate world, he decided it was a good time to move home to South Carolina. Tim is thrilled to be home again. Being away for over 7 years gave him a greater appreciation of the beautiful weather, amazing food and friendly people that makes South Carolina a special place to live.



Chelsea joined the Assure Alliance team as Member Development Manager in April 2015, responsible for working with members to maximize their opportunities with partner carriers and facilitating training and development offerings within Assure Alliance and SIAA. She has almost 10 years in the industry with experience on both the retail and wholesale side of the business. As a South Carolina native, she is excited to be back in her hometown after three years in Charlotte, North Carolina. Graduating from Clemson University in under four years with a degree in business management and a minor in travel and tourism, she has a determination to accomplish goals and can be a bit of a workaholic, but when it is time to relax she enjoys traveling and going on adventures with her husband Roger, daughter Charleston and fur baby Beaufort.



Tony is a graduate of Iona College in New Rochelle, NY. He began his insurance career as a marketing representative for a major carrier in White Plains, NY before joining an independent agency. As an agent; Tony has been a producer, owner, sales manager, and risk manager. Prior to becoming an Agency Development Field Specialist with Assure Alliance, he was the Business Development Manager for Great American’s Property & Inland Marine Division. Tony looks forward to sharing his experience with member agencies and working together to find new ways to grow and develop.

In his spare time Tony can be found traveling, more than likely to one of his two favorite destinations, Napa and Florence, or cooking Italian dinners.



Originally from Spartanburg, SC, Sherri is a graduate of the University of Georgia, and completed graduate studies at the Medical University of South Carolina. She has nearly 20 years’ experience in the insurance industry and holds licenses for both Life & Health and Property & Casualty. Sales has been the theme of her entire career as she has worked for carriers, brokers, and captives in Georgia, South Carolina, and Washington state. While the first part of her insurance career weighed heavily in the employee benefits world, the last part has been immersed in both personal and commercial lines of property and casualty.

In her free time, Sherri enjoys spending time with her husband, Scott, her children, Ian and Vivian, her sweet border collie, Angel, and kitty cat, Sweetie. She is a master gardener, a silversmith, a mineral and gem hunter, and a collector of antiques. And, when it comes to college football, she cheers for the Georgia Bulldogs!



Debra Kozak grew up in the Philadelphia area before attending college in Greenville, SC where she met and married Mark. She brings 29 years of experience which began on the company side at Commerce Insurance in Webster, MA. She moved to the agency side several years later in Black Mountain, NC where she stayed until moving to Spartanburg, SC and joining AssureSouth (formally McNeill -Patterson) for eighteen years. She looks forward to sharing this experience with agencies and helping them grow. When she is not working she is a diehard football fan who loves her Philadelphia Eagles and Tennessee Volunteer teams! Debra resides in Huntington, WV where Mark is a Pastor.



Betty Ramsey is originally from Northeast Iowa where she grew up on a dairy farm. After graduating high school she attended business school and then worked in a small insurance agency for 4 years. She moved to South Carolina in 1982 and began working for AssureSouth (formerly McNeill-Patterson) in 1982. Betty assists members in selecting the best carriers to place the business being submitted directly in their agency or through Access Plus and manages the placement activity with each carrier to promptly convert members to direct appointments. Betty enjoys spending time with family- especially her husband of 27 years and their daughter Allyson, a recent Clemson graduate. She also enjoys sailing Lake Hartwell, walking, biking, watching football and spending time with her dog, Ruby.



Amber is a born and raised native of Spartanburg where she attended Spartanburg Community College for Business Administration. Amber was employed with a retail agency for 2 years beginning in late 2013 as the receptionist during which time she got licensed as a P&C Producer. Amber then worked in both the commercial and personal lines departments as an assistant account manager and then as the department manager. Amber joined the Assure Alliance team in early 2016 as the Communications and Events Coordinator. Amber has now taken over the Placement Specialist position in personal lines where she assists members in selecting the right carrier for their risk, facilitates training and use of EZLynx rating engine, and monitors placement activity for direct appointment approval. When Amber is not at work she enjoys reading, crafting, and spending time with her husband, Evan and son, Raylan!



Dana Apple grew up in Reidsville, NC where she worked on her family’s tobacco farm and spent her childhood in the garden, picking strawberries, cleaning out cow stalls, getting up hay, and playing basketball with her two older brothers. While attending the University of North Carolina at Greensboro to obtain a Bachelor’s Degree in Business Management, she played on the basketball team for the Division I school. She also graduated with a Concentration in Human Resources and a Minor in Clothing & Textiles. Dana joined Assure Alliance in February of 2015. Her role encompasses Netweb reporting, code maintenance, documentation, and reporting compliance for all 140+ members. Dana has two children- a son named Dylan and a daughter named Darla. They stay very busy with sports activities, Boy Scouts and social events. In her spare time you can find her mowing her three acres of grass, hanging out with friends and family or playing softball.



Originally from Gaffney, South Carolina, Brittney began working for AssureSouth as a Personal Lines Account Manager in May 2015 and began her position with Assure Alliance in early 2016. Brittney met and married her husband, Jason, while he was in the United States Marine Corps and he was deployed to Iraq only one week after they wed. During that time, Brittney decided that she wished to pursue a career in the insurance industry and has been a licensed agent for over 5 years. Brittney began her position with Assure Alliance as the AccessPlus Personal Lines Placement Specialist, assisting members in selecting the right carrier for their risk, but she has since accepted a new role as of September 2018 as the Communications and Events Coordinator. Brittney enjoys spending time with her husband and their two young sons, Konnor and Kohen. She also enjoys attending her son’s school and sporting events, and never turns down a good movie!