Four Ways to Grow Your Insurance Business
At Assure Alliance, we are dedicated to helping insurance agents grow their businesses. We help independent agents, captive agents, direct writers, financial services agents, employee benefits agents and producers. Have you struggled to grow your agency’s revenues, profits and value? Here are four steps you may be overlooking:
Expand into commercial coverages
Many agencies focus mainly on providing homeowners and auto insurance coverage. Expanding into the small business insurance market can be great way to facilitate additional growth. Many businesses can benefit from a Business Owners Policy and other types of coverages.
Cross-sell existing clients
Are any of your customers getting their business coverage or insuring their hard-to-place risks elsewhere? We can help you serve your existing customer base more effectively with a wide range of insurance products. Rather than providing just a portion of your customer base’s insurance solutions, we can help you be their total insurance solutions provider.
Look for networking opportunities
Joining business networking groups such as the chamber of commerce can help you find new customers who need coverage for their business or home. Sponsor a local sports team or charitable event. Become more involved in your community. They can all raise your visibility among potential customers.
Market your agency on social media
It’s estimated that nearly three-quarters of consumers begin their search for insurance online. Establishing or expanding a presence on Facebook can help you tap into those people and businesses seeking a local insurance expert. On Facebook, you also have the option for cost-effective advertising that can target specific geographic areas that can generate leads and business. Consider investing some money in targeting potential customers on Facebook in this manner.
As a Strategic Master Agency, Assure Alliance maintains an exclusive Strategic Independent Agents Alliance (SIAA) territory covering N. Georgia and South Carolina. Call us at 855-3-ASSURE or e-mail us at info@AssureAlliance.com for more information. We look forward to hearing from you!