Holly Herron
CEO

Holly Herron was born in Milan, Italy but grew up in the small town of Clarksville, Arkansas after moving there as a kid. Holly attended the University of Arkansas where she received her Bachelor of Science Degree in Business Administration with a concentration in Accounting in 1997 and later went back for and completed her MBA in 2007. She moved to Greenville, South Carolina in 1998. Holly spent 11 years in Manufacturing in progressive financial leadership positions. In 2009, she accepted the CFO position at a regional insurance agency, Rosenfeld Einstein, for 5 years before snagging the opportunity to work for Assure Alliance in October 2014. Holly manages all partner carrier relationships, recruiting, operations and works with members to optimize their revenue potential within the Alliance. Holly enjoys traveling, reading and family time on Lake Keowee with her husband of 25 years, Ryan, son Seth, and dogs Winston and Molly.